Ever wondered what it takes to produce your cute dress, edgy pants, and chic bags? Most of us fashionistas may understand how meticulous and tedious fashion business is. Your newest peplum skirt may have taken a long journey from the designer to your closet. It had gone through a long process of designing, choosing the desirable materials, and finally to the production process. We fashionistas may know the intricate process of fashion designing. What we may not know is the fact that fashion goes beyond designing and production.
One of the most important elements of fashion, the material or the fabric used in your fashion product also needs particular attention. There are many things a designer must take into account when choosing the right material for his/her design, such as its color and pattern, its quality and availability, and what more and more designer apply nowadays is how to produce fashion in the more responsible and eco-friendly ways as ethical fashion has now become a new trend amongst top designers.
Did you know that in order get a few meters of cotton for a dress or shirt; it takes a long, arduous process? The cotton plant is one of the most complicated crops there is. Cotton has a long growing season (may take as long as seven months), it can only be grown in certain latitudes, it needs just the exact amount of water in order to produce optimum result (too little water would kill the plant, too much water would ruin the harvested cotton), and it needs a lot of chemicals to prevent pests and disease (5.3oz chemical to produce 1lb processed cotton). These facts alone show how important it is not to waste resources especially fabrics when designing and producing fashion.
There are many ways to design and produce fashion responsibly and not wasting resources. As we know, especially in patterned fabrics, designers can not just cut his or her design on any part of the fabric. The pattern must be cut precisely according to the design. Now, what can be done with the excess fabric? To throw it away would be utterly irresponsible. What the designers can do is to re-cycle those fabrics and integrate it into his or her other design. Excess fabrics can be used as extra details to other design, as the materials for button, or as the accessories for other design. These steps are taken responsibly to ensure that none of the hard work done in the field is gone to waste in the production house. La Tutto, whose mission in along that line, have taken these actions, not merely to minimize production cost, but also as an act of responsibility, and to preserve nature in general.
It may not be easy for designers to choose between style and ethics. Thus, we as consumer must in some ways support the designers who have the courage and ethics to make the choices. As a consumer, we also have to be smart to choose our trusted brands as one choice may have a great influence towards the overall outcome of a situation. Dress responsibly, fashion ethically.